Sunday January 31, 2021
For me personally, January 2021 has been a month filled with some fantastic highs but also some devastating lows.
On a positive note though, it has been a month packed with learning - thanks to the diverse range of workshops and webinars on offer during lockdown.
This month’s theme for my marketing content was ‘Personal and Business Resilience’, so I chose to attend workshops which reflected those particular themes.
Below are 32 things I have learnt (or reminded myself) about personal and business resilience during January 2021.
Thank you to the workshop leaders whom I have had the pleasure of learning with: Kathryn Eade of Up+thrive, Skye Robertson of Escape the City, Bethanie Lunn of The Good Business Club and Lulu Minns, Advocate and Coach.
Things I have learnt about personal resilience
- You have three batteries (your physical battery, your emotional battery, and your mental battery) which you should monitor regularly.
- Be aware of what your energy boosters and depleters are: Increase them or decrease them accordingly.
- Be more aware of your thinking and how it affects your body.
- Listen to your intuition: Listen, slow down, and trust the smaller insights.
- A belief is a repeated thought: Track your thoughts by noting (some of) them down. You will become more aware of the negative ones which you can then reframe.
- When you focus on a problem, it becomes bigger: Don’t spotlight the problem - focus on potential solutions to that problem.
- Don’t judge yourself: Write down positive affirmations on cards and read them regularly.
- List your achievements and encouraging feedback you receive from your clients: Read this regularly.
- Surround yourself by people who radiate your energy.
- Identify which (personal and professional) relationships you want to invest in within your support network, and spend time nurturing those relationships.
- Share your good news stories with others.
- Remind yourself and others of your purpose - your ‘why’.
- Dedicate creative time to reading, listening to music, and making things.
- Have fun.
- Be kind to yourself.
Things I have learnt about business resilience
- Identify those industries which are thriving during the pandemic and explore how your business could fit in with them.
- Diversify your conversations: Have conversations with people outside your industry to develop new ideas and ways of thinking.
- Rise by lifting others: Tell people how you can specifically help them.
- Be authentic, knowledgeable and kind: Use your knowledge to help others. Your knowledge and experience is what makes you unique.
- Freely share your knowledge: Ask yourself, ‘What do I know that other people don’t?’
- Be loud about the things that are important to you.
- Scenario plan every month: Identify the key uncertainties in your business, then bucket those uncertainties into best case, middle case, and worst case scenarios. Identify specific action you could take, if and when you face those scenarios.
- Beware that the external business environment is changing all the time, so scenario plan every month. This way, you can see that things are changing constantly.
- Ask yourself, ‘What help do your clients need right now? What challenges are they facing? How are they feeling? What are they worried about?’
- Ask yourself, ‘What help will your clients need in three to four months’ time? How have their needs changed? What products and services could you offer to meet their changing needs?’
- Ask your clients, ‘How can I help you?’
- Brainstorm ideas for new products and services that meet your clients’ needs, and which could generate new revenue streams: The more ideas, the better.
- A solid business model has multiple revenue streams: Have a variety of products and services on offer.
- Remember that it is easier to keep your existing clients than acquire new ones: What can you do to support your existing clients?
- Rather than reducing prices, think about how can you offer more value to your clients: What products, services, and support can you “package up”?
- If you innovate new products or services, work out how resilient they are to change: Will your new solutions fair better with uncertainty?
- To have a good entrepreneurial journey, support - from yourself and others - is key.
I hope you too can benefit from the lessons I have learnt during January 2021. And for those of you who identify as female founders - wherever you are on your entrepreneurial journey, remember that Thrive is here to support you. For more information about all of Thrive’s events and business support, go to: https://www.thethriveeffect.co.uk/our-events-and-support/